What I Do

I help organizations get their message right, from the big-picture strategy to the exact words that move people. I lead discovery, guide research, and pull sharp insights from the noise. Then I turn those insights into clear messaging and bold ideas that reach people. Whether it’s a full campaign or a single line that says it all, I make sure the message hits.

How I Do It

When I’m in, I’m all in. I ask sharper questions, think harder, and push further to find the strongest way to reach your audience. I care about impact, not just ideas, and I don’t quit at “good enough.”

My company, Fernandez Creative, Inc is a registered DBE with the state of Georgia.


CREATIVE MARKETING SERVICES

I develop strategy, messaging and creative executions based on a powerful core central narrative. Here’s what I can deliver for you:

Branding

  • Brand Launch/Relaunch

  • Message/Positioning

  • Brand Assets

    • Value Propositions

    • Brand Positioning

    • Higher Order Benefits

    • Brand Purpose

    • Competitive Analysis & Audit

  • Brand Workshops

  • Internal Communications and Buy-in

Strategy

  • Integrated Communications Strategy

  • Qualitative One-On-One Audience Interviews and Insights Report

  • Holistic Strategy Development

  • Strategic Concept Development

  • Leadership Communication Playbook

  • Messaging That Inspires Action And Connects

Content Creation

  • Videos

  • PR Activations

  • Taglines

  • Integrated Behavior Change Campaigns

  • Website Content

  • Digital Ad Development

  • Collateral (Brochure/posters, etc)

  • Traditional Advertising Campaigns

    • TV

    • Radio

    • Print

    • Outdoor